SamsungVPN.es
Client
Client
Samsung
Roles
Roles
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Date
Date
2025
2025
With this idea, we won Young Lions Spain and were selected to represent
the country at Young Lions Cannes 2025.
With this idea, we won Young Lions Spain and were selected to represent the country at Young Lions Cannes 2025.
With this idea, we won Young Lions Spain and were selected to represent the country at Young Lions Cannes 2025.
Brief
Brief
Attract Gen Z audiences to Samsung’s e-commerce
platform through Spain’s growing love for Korean culture
and integrate TikTok as a key engagement channel.
(Yeah, it was a lot).
Attract Gen Z audiences to Samsung’s e-commerce
platform through Spain’s growing love for Korean culture
and integrate TikTok as a key engagement channel.
(Yeah, it was a lot).
Starter Point
Starter Point
Gen Z in Spain loves Korean pop culture,
but accessing it legally and fully remains a challenge
due to regional restrictions and licensing limitations.
Gen Z in Spain loves Korean pop culture,
but accessing it legally and fully
remains a challenge due to regional
restrictions and licensing limitations.
Idea
Idea
Make Samsung’s e-commerce a giant VPN
to use the product screens as real screens to stream,
watch and enjoy Korean content.
Make Samsung’s e-commerce a giant VPN
to use the product screens as real screens to stream,
watch and enjoy Korean content.
Videocase
Videocase
Print 01
SamsungVPN.es
Client
Samsung
Roles
Creative Art Director
Creative Copywritter
Date
2025
Brief
Uber, a transportation network that connects
driverswith users looking for safe car rides,
wants to increase in Spain the use of Uber Pet,
a special Uber service in which for only 2€ extra,
you can bring your dog into the car with you.
Starter Point
Above a certain temperature, it is not
recommended that dogs walk on
the street, the heat of the sidewalk can
burn their little paws. And we don't want
that, do we? (judgmental look) 👀
Idea
To promote the Uber Pet service, we will use
the thermometers on the street to give dog owners
discounts of the same temperature at which they
intended to take their dog for a walk. Don't be pet(ty),
use UberPet.