SamsungVPN.es

Client

Client

Samsung

Roles

Roles

Creative Art Director

Creative Copywritter

Creative Art Director

Creative Copywritter

Date

Date

2025

2025

With this idea, we won Young Lions Spain and were selected to represent
the country at Young Lions Cannes 2025.

With this idea, we won Young Lions Spain and were selected to represent the country at Young Lions Cannes 2025.

With this idea, we won Young Lions Spain and were selected to represent the country at Young Lions Cannes 2025.

Brief

Brief

Attract Gen Z audiences to Samsung’s e-commerce

platform through Spain’s growing love for Korean culture

and integrate TikTok as a key engagement channel.

(Yeah, it was a lot).

Attract Gen Z audiences to Samsung’s e-commerce

platform through Spain’s growing love for Korean culture

and integrate TikTok as a key engagement channel.

(Yeah, it was a lot).

Starter Point

Starter Point

Gen Z in Spain loves Korean pop culture,

but accessing it legally and fully remains a challenge

due to regional restrictions and licensing limitations.

Gen Z in Spain loves Korean pop culture,

but accessing it legally and fully

remains a challenge due to regional

restrictions and licensing limitations.

Idea

Idea

Make Samsung’s e-commerce a giant VPN

to use the product screens as real screens to stream,

watch and enjoy Korean content.

Make Samsung’s e-commerce a giant VPN

to use the product screens as real screens to stream,

watch and enjoy Korean content.

Videocase

Videocase

Print 01

SamsungVPN.es

Client

Samsung

Roles

Creative Art Director

Creative Copywritter

Date

2025

Brief

Uber, a transportation network that connects

driverswith users looking for safe car rides,

wants to increase in Spain the use of Uber Pet,

a special Uber service in which for only 2€ extra,

you can bring your dog into the car with you.

Starter Point

Above a certain temperature, it is not

recommended that dogs walk on

the street, the heat of the sidewalk can

burn their little paws. And we don't want

that, do we? (judgmental look) 👀

Idea

To promote the Uber Pet service, we will use

the thermometers on the street to give dog owners

discounts of the same temperature at which they

intended to take their dog for a walk. Don't be pet(ty),

use UberPet.