SamsungVPN.es
Client
Client
Samsung
Roles
Roles
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Date
Date
2025
2025
With this idea, we won Young Lions Spain and were selected to represent
the country at Young Lions Cannes 2025.
With this idea, we won Young Lions Spain and were selected to represent the country at Young Lions Cannes 2025.
With this idea, we won Young Lions Spain and were selected to represent the country at Young Lions Cannes 2025.
Brief
Brief
Attract Gen Z audiences to Samsung’s e-commerce
platform through Spain’s growing love for Korean culture
and integrate TikTok as a key engagement channel.
(Yeah, it was a lot).
Attract Gen Z audiences to Samsung’s e-commerce
platform through Spain’s growing love for Korean culture
and integrate TikTok as a key engagement channel.
(Yeah, it was a lot).
Starter Point
Starter Point
Gen Z in Spain loves Korean pop culture,
but accessing it legally and fully remains a challenge
due to regional restrictions and licensing limitations.
Gen Z in Spain loves Korean pop culture,
but accessing it legally and fully
remains a challenge due to regional
restrictions and licensing limitations.
Idea
Idea
Make Samsung’s e-commerce a giant VPN
to use the product screens as real screens to stream,
watch and enjoy Korean content.
Make Samsung’s e-commerce a giant VPN
to use the product screens as real screens to stream,
watch and enjoy Korean content.
Videocase
Videocase
Print 01
SamsungVPN.es
Client
Samsung
Roles
Creative Art Director
Creative Copywritter
Date
2025
Brief
Attract Gen Z audiences to Samsung’s e-commerce
platform through Spain’s growing love for Korean culture
and integrate TikTok as a key engagement channel.
(Yeah, it was a lot).
Starter Point
Gen Z in Spain loves Korean pop culture,
but accessing it legally and fully
remains a challenge due to regional
restrictions and licensing limitations.
Idea
Make Samsung’s e-commerce a giant VPN
to use the product screens as real screens to stream,
watch and enjoy Korean content.