Impatience Day
Agency
Agency
The Atomic Garden
The Atomic Garden
Client
Client
Yatekomo
Yatekomo
Roles
Roles
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Date
Date
2024
2024
Starter Point
Starter Point
Young people are branded as impatient, that they
don't know how to wait and want everything NOW.
If they have to wait more than 5 seconds for a video
to load, they implode. Maybe, but is it a bad thing that they
like good and fast things?
Young people are branded as impatient, that they
don't know how to wait and want everything NOW.
If they have to wait more than 5 seconds for a video
to load, they implode. Maybe, but is it a bad thing
that they like good and fast things?
Idea
Idea
Yatekomo, a brand of pre-cooked oriental
noodles, is very clear that fast and good are
among the best attributes you can have.
And to prove it, Yatekomo has created
the Impatience Day: a takeover of all Youtube
and Spotify ads so that they last only one
second, no more, no less. Because
what's good and fast is Yatekomo.
Yatekomo, a brand of pre-cooked
oriental noodles, is very clear that fast
and good are among the best attributes
you can have. And to prove it, Yatekomo
has created the Impatience Day: a
takeover of all Youtube and Spotify ads
so that they last only one second,
no more, no less. Because what's good
and fast is Yatekomo.
Videocase
Videocase
Videocase
Print 01
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Impatience day
Agency
The Atomic Garden
Client
Yatekomo
Roles
Creative Art Director
Creative Copywritter
Date
2024
Starter Point
Young people are branded as impatient, that they
don't know how to wait and want everything NOW.
If they have to wait more than 5 seconds for a video
to load, they implode. Maybe, but is it a bad thing
that they like good and fast things?
Idea
Yatekomo, a brand of pre-cooked
oriental noodles, is very clear that fast
and good are among the best attributes
you can have. And to prove it, Yatekomo
has created the Impatience Day: a
takeover of all Youtube and Spotify ads
so that they last only one second,
no more, no less. Because what's good
and fast is Yatekomo.