Vamos donde vas
With this new concept, McCann rewon the brand Mapfre (insurance company)
and won the global brand after a very long and hot (it was summer) pitch.
With this new concept, McCann rewon
the brand Mapfre (insurance company)
and won the global brand after a very
long and hot (it was summer) pitch.
With this new concept, McCann rewon the brand Mapfre (insurance company)
and won the global brand after a very long and hot (it was summer) pitch.
Agency
Agency
Agency
McCann Madrid
McCann Madrid
McCann Madrid
Client
Client
Client
Mapfre
Mapfre
Mapfre
Roles
Roles
Roles
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Date
Date
Date
2026
2026
2026
Brief
Brief
Demonstrate that Mapfre
is not only there to protect people,
but also to empower and encourage
them AND make the brand look younger.
Demonstrate that Mapfre
is not only there to protect people,
but also to empower and encourage
them AND make the brand look younger.
Starter Point
Starter Point
People are more likely to make bold
decisions and take important steps
in their lives when they know someone
will be there throughout the entire journey.
People are more likely to make bold
decisions and take important steps
in their lives when they know someone
will be there throughout the entire journey.
Brief
Demonstrate that Mapfre
is not only there to protect people,
but also to empower and encourage
them AND make the brand look younger.
Starter Point
People are more likely to make bold
decisions and take important steps
in their lives when they know someone
will be there throughout the entire journey.
Idea
Idea
Vamos donde vas. At Mapfre,
we go where you go. We don’t just
protect your path, we walk it with you.
Vamos donde vas. At Mapfre,
we go where you go. We don’t just
protect your path, we walk it with you.
Idea
Vamos donde vas. At Mapfre,
we go where you go. We don’t just
protect your path, we walk it with you.
60"
60"
60"
Print 01
Art Creative Director
Blanca Oriz (head of art)
Macarena Paniagua
Copywriter
Ander Mendivil
Marta Pacheco
ECD
Jaime Azurmendi
CCO
Eoin Sherry
Creative Art Directors
Creative Art Directors
Blanca Oriz (head of art)
Macarena Paniagua
Blanca Oriz (head of art)
Macarena Paniagua
Creative Copywriters
Creative Copywriters
Ander Mendivil
Marta Pacheco
Ander Mendivil
Marta Pacheco
Executive Creative Director
ECD
Jaime Azurmendi
Jaime Azurmendi
Chief Creative Officer
CCO
Eoin Sherry
Eoin Sherry