Hot Dog
Agency
Agency
The Atomic Garden
The Atomic Garden
Client
Client
Uber
Uber
Roles
Roles
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Date
Date
2024
2024
Brief
Brief
Uber, a transportation network that connects drivers
with users looking for safe car rides, wants to increase
in Spain the use of Uber Pet, a special Uber service in
which for only 2€ extra, you can bring your dog into
the car with you.
Uber, a transportation network that connects
driverswith users looking for safe car rides,
wants to increase in Spain the use of Uber Pet,
a special Uber service in which for only 2€ extra,
you can bring your dog into the car with you.
Starter Point
Starter Point
Above a certain temperature, it is not
recommended that dogs walk on the street,
the heat of the sidewalk can burn their
little paws. And we don't want that, do we?
(judgmental look) 👀
Above a certain temperature, it is not
recommended that dogs walk on
the street, the heat of the sidewalk can
burn their little paws. And we don't want
that, do we? (judgmental look) 👀
Idea
Idea
To promote the Uber Pet service, we will use the thermometers
on the street to give dog owners discounts of the same temperature
at which they intended to take their dog for a walk. Don't be pet(ty),
use UberPet.
To promote the Uber Pet service, we will use the thermometers
on the street to give dog owners discounts of the same temperature
at which they intended to take their dog for a walk. Don't be pet(ty),
use UberPet.
Videocase
Videocase
Print 01
RELATED PROJECTS
RELATED PROJECTS
RELATED PROJECTS
Hot Dog
Agency
The Atomic Garden
Client
Uber
Roles
Creative Art Director
Creative Copywritter
Date
2024
Brief
Uber, a transportation network that connects
driverswith users looking for safe car rides,
wants to increase in Spain the use of Uber Pet,
a special Uber service in which for only 2€ extra,
you can bring your dog into the car with you.
Starter Point
Above a certain temperature, it is not
recommended that dogs walk on
the street, the heat of the sidewalk can
burn their little paws. And we don't want
that, do we? (judgmental look) 👀
Idea
To promote the Uber Pet service, we will use
the thermometers on the street to give dog owners
discounts of the same temperature at which they
intended to take their dog for a walk. Don't be pet(ty),
use UberPet.