Who is that Pokémon?
Agency
Agency
The Atomic Garden
The Atomic Garden
Client
Client
Pokémon
Pokémon
Roles
Roles
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Date
Date
2024
2024
Brief
Brief
Pokémon Violet, the video game about catching pokémons
and becoming a gym leader, launches a new edition with
a map based on Spain. It wants to promote itself in the
country with a campaign away from the screens and
that resonates with Spanish culture.
Pokémon Violet, the video game about catching
pokémons and becoming a gym leader, launches
a new edition with a map based on Spain.
It wants to promote itself in the country with a
campaign away from the screens and that
resonates with Spanish culture.
Starter Point
Starter Point
During the episodes of the series they used as
a transition a question for the viewers,
the classic "Who is that Pokémon?" while
showing the black silhouette of a pokémon
and giving you a few seconds to try to guess it.
Well, it turns out, it reminds us a lot of an icon
of Spanish roads, the Toro de Osborne.
During the episodes of the series they
used as a transition a question for
the viewers, the classic "Who is that
Pokémon?" while showing the black
silhouette of a pokémon and giving you
a few seconds to try to guess it. Well, it
turns out, it reminds us a lot of an icon
of Spanish roads, the Toro de Osborne.
Board
Board
Board
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Who is that Pokémon
Agency
The Atomic Garden
Client
Pokémon
Roles
Creative Art Director
Creative Copywritter
Date
2024
Brief
Pokémon Violet, the video game about catching
pokémons and becoming a gym leader, launches
a new edition with a map based on Spain.
It wants to promote itself in the country with a
campaign away from the screens and that
resonates with Spanish culture.
Starter Point
During the episodes of the series they
used as a transition a question for
the viewers, the classic "Who is that
Pokémon?" while showing the black
silhouette of a pokémon and giving you
a few seconds to try to guess it. Well, it
turns out, it reminds us a lot of an icon
of Spanish roads, the Toro de Osborne.