Mapfre Vida
Agency
Agency
Agency
McCann Madrid
McCann Madrid
McCann Madrid
Client
Client
Client
Mapfre
Mapfre
Mapfre
Roles
Roles
Roles
Creative Art Director
Creative Copywritter
Extras (in birthday spot)
Creative Art Director
Creative Copywritter
Extras (in birthday spot)
Creative Art Director
Creative Copywritter
Extras (in birthday spot)
Date
Date
Date
2025
2025
2025
Brief
Brief
Talk about MAPFRE financial
solutions for your future.
Starter Point
Starter Point
When you worry too much about the future,
you miss out on the present.
When you worry too much
about the future, you miss out
on the present.
Brief
Talk about MAPFRE financial solutions for your future.
Starter Point
When you worry too much about the future,
you miss out on the present.
Idea
Idea
Let MAPFRE take care of your future, so you don’t miss key moments
in your life worrying about what will happen years from now.
Like, your wife is giving birth, and you almost miss it because
you’re worrying about how you’ll pay for your just-born child’s university
Let MAPFRE take care of your future, so you don’t miss
key momentsin your life worrying about what will happen
years from now. Like, your wife is giving birth, and you almost
miss it because you’re worrying about how you’ll pay for
your just-born child’s university.
Idea
Let MAPFRE take care of your future, so you don’t miss
key momentsin your life worrying about what will happen
years from now. Like, your wife is giving birth, and you almost
miss it because you’re worrying about how you’ll pay for
your just-born child’s university.
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BTS
BTS
Mobile Web
Art Creative Director
Andrea García
Francesc Enrich
Macarena Paniagua
Copywriter
Mario Carrillo
Marta Pacheco
Creative Director
Fred Bosch
Chief Creative
Officer
Saulo Rocha
Creative Art Directors
Creative Art Directors
Blanca Oriz (head of art)
Macarena Paniagua
Blanca Oriz (head of art)
Macarena Paniagua
Creative Copywriters
Creative Copywriters
Marta Pacheco
Alicia Sánchez
Marta Pacheco
Alicia Sánchez
Creative Director
Creative Director
Ander Mendivil
Chief Creative Officer
Chief Creative Officer
Eoin Sherry