Mapfre Contigo
Agency
Agency
Agency
McCann Madrid
McCann Madrid
McCann Madrid
Client
Client
Client
Mapfre
Roles
Roles
Roles
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Date
Date
Date
2026
2026
2026
Context
Context
Spain ranks among the top 5 countries
with the highest number of deaths caused
by meteorological disasters. Yet government
emergency alerts often arrive too late.
Spain ranks among the top 5 countries
with the highest number of deaths caused
by meteorological disasters. Yet government
emergency alerts often arrive too late.
Starter Point
Starter Point
During the devastating DANA in Valencia,
Mapfre detected a spike in emergency calls
before the worst flooding began. By combining
client behavior, meteorological data,
geolocation,nand contract information,
Mapfre can anticipate disasters before official
alerts are issued.
During the devastating DANA in Valencia,
Mapfre detected a spike in emergency
calls before the worst flooding began.
By combining client behavior,
meteorological data, geolocation,
and contract information, Mapfre
can anticipate disasters before
official alerts are issued.
Context
Spain ranks among the top 5 countries
with the highest number of deaths caused
by meteorological disasters. Yet government
emergency alerts often arrive too late.
Starter Point
During the devastating DANA in Valencia,
Mapfre detected a spike in emergency calls
before the worst flooding began. By combining
client behavior, meteorological data, geolocation,
and contract information, Mapfre can anticipate
disasters before official alerts are issued.
Idea
Idea
MAPFRE Contigo
A hyper-personalized weather alert system
delivered directly to your phone, warning
clients early enough to react, helping them
protect not just themselves, but everything
that matters most.
MAPFRE Contigo
A hyper-personalized weather alert system
delivered directly to your phone, warning
clients early enough to react, helping them
protect not just themselves, but everything
that matters most.
Idea
MAPFRE Contigo
A hyper-personalized weather alert system
delivered directly to your phone, warning
clients early enough to react, helping them
protect not just themselves, but everything
that matters most.
Board
Board
Board
Videocase
Videocase
Videocase
Print 01
Art Creative Director
Rubén Ortega
Macarena Paniagua
Copywriter
Marta Pacheco
ECD
Jaime Azurmendi
CCO
Eoin Sherry
Creative Art Directors
Creative Art Directors
Rubén Ortega
Macarena Paniagua
Rubén Ortega
Macarena Paniagua
Creative Copywriters
Creative Copywriters
Marta Pacheco
Marta Pacheco
Executive Creative Director
ECD
Jaime Azurmendi
Jaime Azurmendi
Chief Creative Officer
CCO
Eoin Sherry
Eoin Sherry