Discounts on jerseys
Agency
Agency
Agency
McCann Madrid
McCann Madrid
McCann Madrid
Client
Client
Client
trainline
trainline
trainline
Roles
Roles
Roles
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Date
Date
Date
2026
2026
2026
Brief
Brief
Trainline sponsors the Betis football team.
Make a cool action with that.
Trainline sponsors the Betis football team.
Make a cool action with that.
Starter Point
Starter Point
The Trainline logo sits in one
of the least visible spots on the jersey:
the lower back. BUT it is right below
something really important,
the player's number.
The Trainline logo sits
in one of the least visible spots on
the jersey: the lower back.
BUT it is right below something
really important, the player's number.
Brief
Trainline sponsors the Betis football team.
Make a cool action with that.
Starter Point
The Trainline logo sits in one of the least visible spots
on the jersey: the lower back. BUT it is right below
something really important, the player's number.
Idea
Idea
A win-win.
Fans get cheaper train tickets to follow their team,
and in return, they give visibility to the brand
by sharing our logo on social media.
A win-win.Fans get cheaper train tickets
to follow their team, and in return,
they give visibility to the brand
by sharing our logo on social media.
Idea
A win-win.
Fans get cheaper train tickets
to follow their team, and in return,
they give visibility to the brand
by sharing our logo on social media.
Videocase
Videocase
Videocase
Print 01
Art Creative Director
Blanca Oriz
Macarena Paniagua
Copywriter
Marta Pacheco
ECD
Jaime Azurmendi
CCO
Eoin Sherry
Creative Art Directors
Creative Art Directors
Blanca Oriz (head of art)
Macarena Paniagua
Blanca Oriz (head of art)
Macarena Paniagua
Creative Copywriters
Creative Copywriters
Marta Pacheco
Marta Pacheco
Executive Creative Director
ECD
Jaime Azurmendi
Jaime Azurmendi
Chief Creative Officer
CCO
Eoin Sherry
Eoin Sherry