Chapters of Hope
Agency
Agency
Agency
McCann Madrid
McCann Madrid
McCann Madrid
Client
Client
Client
Karibu NGO
Karibu NGO
Roles
Roles
Roles
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Creative Art Director
Creative Copywritter
Date
Date
Date
2026
2026
2026
Brief
More than 840,000 migrants in Spain
live in irregular conditions, unable to prove
residency. To regularize their status, the law
requires evidence of continuous residence
for at least two years. But without contracts,
bills, or official records, proving it becomes
nearly imposible, trapping thousands
in an endless bureaucratic loop.
Idea
Public libraries in Spain do not require
a legal status to issue a library card;
just a name is enough. Chapters
of Hope transformed the act of borrowing
books into a legal loophole, generating
an undeniable digital footprint to prove
their continuous stay in the country.
Context
Context
More than 840,000 migrants in Spain
live in irregular conditions, unable to prove
residency. To regularize their status, the law
requires evidence of continuous residence
for at least two years. But without contracts,
bills, or official records, proving it becomes
nearly imposible, trapping thousands
in an endless bureaucratic loop.
More than 840,000 migrants in Spain
live in irregular conditions, unable to prove
residency. To regularize their status, the law
requires evidence of continuous residence
for at least two years. But without contracts,
bills, or official records, proving it becomes
nearly imposible, trapping thousands
in an endless bureaucratic loop.
Idea
Idea
Public libraries in Spain do not require
a legal status to issue a library card;
just a name is enough. Chapters of Hope
transformed the act of borrowing books
into a legal loophole, generating an undeniable
digital footprint to prove their continuous
stay in the country.
Public libraries in Spain do not require
a legal status to issue a library card;
just a name is enough. Chapters of
Hope transformed the act of borrowing
books into a legal loophole, generating
an undeniable digital footprint to prove
their continuous stay in the country.
Board
Board
Board
Videocase
Videocase
Videocase
Print 01
Art Creative Director
Enrique Torguet
Lucía Búger
Lucía Botaya
Macarena Paniagua
Copywriter
Manuel Castillo
Marta Pacheco
ECD
Jaime Azurmendi
Álvaro López
CCO
Eoin Sherry
Creative Art Directors
Creative Art Directors
Enrique Torguet
Lucía Búger
Lucía Botaya
Macarena Paniagua
Enrique Torguet
Lucía Búger
Lucía Botaya
Macarena Paniagua
Creative Copywriters
Creative Copywriters
Manuel Castillo
Marta Pacheco
Manuel Castillo
Marta Pacheco
Executive Creative Director
ECD
Jaime Azurmendi
Álvaro López
Jaime Azurmendi
Álvaro López
Chief Creative Officer
CCO
Eoin Sherry
Eoin Sherry